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Gap Inc.

Gap Inc. is an American retail group based in San Francisco, which is parent to apparel brands Gap, Old Navy, Banana Republic, Athleta and more.

Gap Inc.
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Partner content by Gap Inc.

Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.

Affiliated Organisations

Company Snapshot

TYPEPublic
ESTABLISHED1969
HEADQUARTERSUnited States
EMPLOYEES> 10,000

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Partner Content
How Gap Inc. Champions San Francisco’s Creative Community

With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.

Attendees visit a stand at Gap Inc.'s Holiday Makers Market. A railing in the background holds leather bags, while a table stand in the foreground displays several other gifting goods. Two visitors peruse the selection, while an individual behind smiles.
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Highlights
How Gap Inc. Champions San Francisco’s Creative CommunityHow Gap Inc. Champions San Francisco’s Creative Community
The Gap Comeback That’s Actually WorkingThe Gap Comeback That’s Actually Working
How Zac Posen is Reenergising Gap Inc. | The BoF Podcast How Zac Posen is Reenergising Gap Inc. | The BoF Podcast
Latest News & Analysis
Global Markets

Ralph Lauren, Walmart Suppliers Among Winners in India-US Deal

Footwear manufacturers and apparel exporters emerged as major winners in the joint framework for an interim trade deal between the US and India.

Global Markets

Ralph Lauren, Walmart Suppliers Among Winners in India-US Deal

Footwear manufacturers and apparel exporters emerged as major winners in the joint framework for an interim trade deal between the US and India.


Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.

Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.


Sustainability

Fashion Is Failing to Protect Garment Workers From Extreme Heat

The International Accord is adding heat-stress protocols to its binding mandate for brands after a watchdog group documented severe heat-related harm to garment workers in Bangladesh and Pakistan.

Sustainability

Fashion Is Failing to Protect Garment Workers From Extreme Heat

The International Accord is adding heat-stress protocols to its binding mandate for brands after a watchdog group documented severe heat-related harm to garment workers in Bangladesh and Pakistan.


Beauty

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.

Beauty

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.


Retail

How Mining the Archives Became Fashion’s Go-To Strategy

Brands such as Mulberry and Banana Republic are reissuing vintage pieces – or even selling the originals – as they look to tap into consumers’ nostalgia.

Retail

How Mining the Archives Became Fashion’s Go-To Strategy

Brands such as Mulberry and Banana Republic are reissuing vintage pieces – or even selling the originals – as they look to tap into consumers’ nostalgia.


Retail

Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty

Gap Inc. said it plans to launch beauty at Old Navy this fall in 150 stores, including some in the form of shop-in-shops. Accessories will encompass handbags, jewellery and leather goods across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.

Retail

Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty

Gap Inc. said it plans to launch beauty at Old Navy this fall in 150 stores, including some in the form of shop-in-shops. Accessories will encompass handbags, jewellery and leather goods across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.


Retail

Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance

Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly. 

Retail

Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance

Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly. 


Marketing

With Katseye, Gap Lands Its Most Viral Ad Yet

The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.

Marketing

With Katseye, Gap Lands Its Most Viral Ad Yet

The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.


Retail

Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.

Retail

Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.


Retail

Why Tariffs Haven’t Led to Soaring Prices – Yet

Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.

Retail

Why Tariffs Haven’t Led to Soaring Prices – Yet

Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.